Womanizer is taking a stand after NASCAR rejected its request to sponsor a driver for the 2025 racing season. While NASCAR has previously welcomed brands related to male sexual health, such as VIAGRA, ExtenZe, and GAINSWave, it has drawn the line at a women’s sexual wellness brand—highlighting a troubling double standard.
As an advocate for female empowerment, Womanizer was eager to join NASCAR to offer a women’s-centric brand in the sport. Despite discussions with NASCAR that emphasized the brand’s premium status and assurance that no sex toy would appear on the race car, NASCAR ultimately declined.
“This isn’t just about one sponsorship rejection; this is about addressing a larger cultural bias,” said Verena Singmann, Head of PR for Womanizer. “Women’s sexual wellness is a legitimate industry that plays a positive role in self-confidence and connection. If NASCAR has previously accepted brands that cater to men’s intimacy and performance, why is female pleasure where they draw the line?”
NASCAR has a history of approving sponsorships that normalize male sexuality, yet it sidelines women’s sexual wellness. VIAGRA was a major NASCAR sponsor in the early 2000s, and as recently as 2022, GAINSWave, an erectile dysfunction treatment, appeared as a co-sponsor. “VIAGRA was a sponsor nearly 20 years ago, which shows how long male-centric pleasure has been culturally acceptable, while women’s pleasure is still highly stigmatized,” says Singmann.
Currently, NASCAR partners with brands from alcohol, nicotine, and firearm industries. The rejection of Womanizer raises questions about where the organization chooses to draw its moral boundaries—and why women’s pleasure is considered more controversial than industries whose products carry significant health and safety risks.
However, masturbation and self-pleasure have been proven beneficial to one’s health. Orgasms have many health benefits, including the release of oxytocin which can help relieve symptoms of depression and improve sleep quality. People who masturbate also have significantly higher sexual desire, self-esteem and marital satisfaction.
In response to NASCAR’s decision, Womanizer will take over a major billboard outside Daytona International Speedway, just down the road from NASCAR’s headquarters, throughout February to highlight NASCAR’s contradictory sponsorship policies and call for change. A mobile billboard will also be traveling around Daytona International Speedway on Wednesday, February 12th for Daytona 500 Media Day to catch journalists’ attention and raise further awareness of this bias.
“We want NASCAR to know that this decision will not go unchallenged,” continued Singmann. “Sexual wellness and pleasure are not things we need to shy away from—it is a part of everyday life, just like the other industries NASCAR has chosen to embrace. We hope this campaign will encourage NASCAR to rethink its approach and recognize the importance of varied sponsors.”
For any questions, please contact press@womanizer.com or let us know your thoughts on Womanizer’s Instagram @womanizerglobal.
About Womanizer
Womanizer is a global leader in the sexual wellness industry, committed to transforming the way people experience pleasure. Since its founding in 2014, Womanizer has pioneered the use of patented Pleasure Air Technology and has grown into an internationally recognized brand with offices in Berlin, Bath, Ottawa, Shanghai, and Brisbane.
With over 7 million customers across 90 countries, Womanizer empowers individuals to explore and celebrate their own unique sexuality, free from shame or stigma. The Brand believes that sexual wellness is an integral part of overall health and wellbeing. Womanizer is part of the Lovehoney Group, alongside brands like Arcwave and We-Vibe, and is committed in providing the highest standards of quality, innovation, and customer service.
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